Alex de Boer
CEO Father, Husband, Entrepreneur, Engineer, Sports Fanatic and wine drinker. Did my first out of 6 full Ironman in 2000 and ever since in love with the sport and the environment around the sport. Travelled and worked all over the world with always Passion for the Sport. Founder and CEO of Sport Import Europe bv (DARE2RIDE & DARE2TRI) and co-founder of deboerwetsuits started his triathlon apparel and wetsuit business in 1995. Initially distributing Ironman wetsuits, in 2001 he transitioned into the Ironman Active wear licensee for the World Triathlon Corporation. With well over 26 years of quality and production management he created in 2010 DARE2TRI and in 2020 DARE2RIDE, using his personal racing needs and acute knowledge of design to offer only the finest products. Today, he is working with a passionate and experienced team following his passion for the sport and business.