Alex de Boer
CEO Father, Husband, Entrepreneur, Engineer, Sports Fanatic and wine drinker. Did my firstout of 6 fullIronman in 2000 and ever since in love with the sport and the environment around the sport. Travelled and worked all over the world with always Passion for the Sport.
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Brooke Brown de Boer
Brooke Brown, Co-founder
Eclectic hobbyist and voyager. Brooke enjoys local eats wherever she is, from a good bowl of ‘Pho’ in Vietnam to sipping on a Tuscan red in Italy. Her passion for food and culture isn’t far fetched, Brooke caught the travel bug at the age of 14, she holds a
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Alex Diaconu
Triathlete and entrepreneur. Alex’s passion for bicycles has been inspired by his beloved grandfather, who taught him how to ride. As a teenager, he read paper magazines smuggled in communist Romania, and learnt about a cool sport called triathlon, which he dreamed to be racing someday.
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Frank Huisman
Swim and Ironman Coach, recreational triathlete, husband and father of 3 sportive kids.
As an experienced Ironman athlete and coach I know how important good equipment is in supporting the high demands of every day’s training.
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Daniel Clarke
Triathlete, gravel cyclist, sports fan, and avid traveller. Daniel had a humble beginning to endurance sports in 2012, finishing 2nd to last in his first triathlon, but he caught the bug and was hooked. Living and working in Downtown Toronto,
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