Alex de Boer
CEO Father, Husband, Entrepreneur, Engineer, Sports Fanatic and wine drinker. Did my firstout of 6 fullIronman in 2000 and ever since in love with the sport and the environment around the sport. Travelled and worked all over the world with always Passion for the Sport.
Brooke Brown de Boer
Brooke Brown, Co-founder
Eclectic hobbyist and voyager. Brooke enjoys local eats wherever she is, from a good bowl of ‘Pho’ in Vietnam to sipping on a Tuscan red in Italy. Her passion for food and culture isn’t far fetched, Brooke caught the travel bug at the age of 14, she holds a
Triathlete and entrepreneur. Alex’s passion for bicycles has been inspired by his beloved grandfather, who taught him how to ride. As a teenager, he read paper magazines smuggled in communist Romania, and learnt about a cool sport called triathlon, which he dreamed to be racing someday.
Swim and Ironman Coach, recreational triathlete, husband and father of 3 sportive kids.
As an experienced Ironman athlete and coach I know how important good equipment is in supporting the high demands of every day’s training.
Triathlete, gravel cyclist, sports fan, and avid traveller. Daniel had a humble beginning to endurance sports in 2012, finishing 2nd to last in his first triathlon, but he caught the bug and was hooked. Living and working in Downtown Toronto,